Notes from a shopkeeper.

When the Printer Decides to Be the Boss - UPDAT...

Penelope Shackley

When your shop runs on paper goods, the printer isn’t just a tool — it’s the heartbeat of the whole operation. This behind-the-scenes story follows a week of printer mischief,...

When the Printer Decides to Be the Boss - UPDAT...

Penelope Shackley

When your shop runs on paper goods, the printer isn’t just a tool — it’s the heartbeat of the whole operation. This behind-the-scenes story follows a week of printer mischief,...

You Can Do Everything Right and Still Be Waiting

Penelope Shackley

You can list items, launch the ad, and do everything right — and still be waiting. A quiet truth for handmade shopkeepers who know the drill.

You Can Do Everything Right and Still Be Waiting

Penelope Shackley

You can list items, launch the ad, and do everything right — and still be waiting. A quiet truth for handmade shopkeepers who know the drill.

Refilling the Shop at the Mercantile

Penelope Shackley

A quiet packaging day turns reflective after Penny restocks her local shop at the Mercantile on West Main. Inspired by a sticker sighting during Saltville’s Labor Day festivities and a...

Refilling the Shop at the Mercantile

Penelope Shackley

A quiet packaging day turns reflective after Penny restocks her local shop at the Mercantile on West Main. Inspired by a sticker sighting during Saltville’s Labor Day festivities and a...

Starting Small, Staying True

Penelope Shackley

I didn’t start this shop with a blueprint. I started with a stack of handmade cards, a little fear, and a whole lot of stubborn hope. For years, I made...

Starting Small, Staying True

Penelope Shackley

I didn’t start this shop with a blueprint. I started with a stack of handmade cards, a little fear, and a whole lot of stubborn hope. For years, I made...

The Creative Process Behind Handmade Designs at...

Penelope Shackley

Behind the Scenes at Penny’s Dream Note Cards and MoreEvery design starts with a spark—and a whole lot of Appalachian sass. From hand-sketched florals to caffeine-fueled sticker sheets, each piece...

The Creative Process Behind Handmade Designs at...

Penelope Shackley

Behind the Scenes at Penny’s Dream Note Cards and MoreEvery design starts with a spark—and a whole lot of Appalachian sass. From hand-sketched florals to caffeine-fueled sticker sheets, each piece...

🏡 New Digs, Same Sass: Why We Moved (and What’s...

Penelope Shackley

We packed up our virtual boxes and moved into a new online home—finally! After wrangling some tech chaos and sorting SKUs like a madwoman, the shop’s got a fresh look,...

🏡 New Digs, Same Sass: Why We Moved (and What’s...

Penelope Shackley

We packed up our virtual boxes and moved into a new online home—finally! After wrangling some tech chaos and sorting SKUs like a madwoman, the shop’s got a fresh look,...